How Can You Showcase a Vehicle Without Bringing Customers to the Showroom?
An automotive 360 virtual tour allows car manufacturers, dealerships, exhibition organisers and marketing agencies to showcase vehicles, interiors and automotive environments remotely.
What if your customers could virtually step inside a car, explore its interior, examine the materials and finishes, and discover an international motor show directly from their computer, smartphone or VR headset?
Through high-resolution HDR panoramic photography and interactive technologies, immersive virtual tours offer a detailed and engaging way to present real vehicles and exhibition spaces.
At Visual Solutions 360, we bring more than 15 years of experience in professional 360° photography, immersive video and virtual reality production to the automotive and transportation industries.
Our international automotive portfolio includes projects involving BMW, MINI, Rolls-Royce and Renault, as well as productions at major exhibitions across Europe, Asia and the United States.
From the Geneva International Motor Show and Frankfurt IAA to BMW Group’s global centenary exhibitions, we have developed specialised expertise in automotive interior photography, panoramic post-production and interactive 360° experiences.
Why Choose an Automotive 360 Virtual Tour?
Traditional photography presents a vehicle from a viewpoint selected by the photographer.
An interactive automotive 360 virtual tour gives visitors greater freedom to explore the environment, look in different directions and, depending on the experience, navigate between multiple panoramic viewpoints.
This approach offers numerous possibilities for automotive manufacturers, dealerships and event organisers:
- Showcase vehicle interiors through high-resolution 360° photography.
- Highlight dashboard details, materials, finishes and interior design.
- Create interactive virtual car showrooms accessible internationally.
- Document temporary exhibitions and international motor shows.
- Present concept cars, prototypes and limited-edition vehicles.
- Add interactive information points, images and product details.
- Deliver immersive experiences across computers, smartphones, tablets and compatible VR headsets.
For projects involving real vehicles and physical environments, panoramic photography can also provide a practical alternative to recreating the entire scene in computer-generated 3D.
While 3D and augmented reality have their own applications, photographic virtual tours remain particularly useful when the objective is to present an existing vehicle or location with visual accuracy.
BMW Geneva 2015: 26 Car Interiors and 5 Exhibition Panoramas in 24 Hours
In March 2015, during the Geneva International Motor Show in Switzerland, Visual Solutions 360 took part in an exceptionally demanding BMW automotive photography production.
The challenge: capture and deliver 26 panoramic vehicle interiors and 5 exhibition stand views within just 24 hours.
Producing professional 360° images inside a vehicle is far more complicated than photographing a large open space.
The camera must operate in a confined interior, surrounded by seats, dashboards, windows, mirrors and highly reflective surfaces.
Every detail matters, from camera positioning and exposure control to avoiding parallax issues and achieving accurate panoramic stitching.
Beyond the photography itself, the project involved a demanding post-production workflow, including stitching, image corrections, retouching and preparing the panoramas for integration into an interactive virtual tour.
Sharing the Technical Challenge at IVRPA Prague 2015
In June 2015, Michaël Kolchesky presented this extraordinary automotive production at the international conference of the International Virtual Reality Photography Association (IVRPA) in Prague.
The presentation, “A One Night Stand in 360°”, explored the technical and logistical challenges of producing professional automotive panoramas under extremely tight deadlines.
The project demonstrated the importance of careful preparation, efficient shooting techniques, experienced teamwork and a streamlined panoramic post-production workflow.
Discover “A One Night Stand in 360°” on the official IVRPA website.
BMW Stand – Geneva International Motor Show 2015
Explore the BMW exhibition stand at the Geneva International Motor Show through our 360° video presentation.
BMW Geneva 2015 – 360° Exhibition Tour
BMW Group – THE NEXT 100 YEARS: Three Cities, Three Continents, One Global 360° Production
In 2016, BMW Group celebrated its 100th anniversary with “THE NEXT 100 YEARS – Iconic Impulses. The BMW Group Future Experience”, an international exhibition series exploring the future of mobility.
As part of this remarkable world tour, Michaël Kolchesky photographed concept vehicles and exhibition environments in 360° in Beijing, London and Los Angeles.
These international productions documented some of the most visionary automotive concepts developed by BMW Group and its brands.
Beijing, China – BMW VISION NEXT 100
In May 2016, the Beijing exhibition hosted the Asian premiere of the BMW VISION NEXT 100 concept vehicle.
With its futuristic design and vision of intelligent mobility, the concept explored new relationships between drivers, vehicles and emerging technologies.
Our panoramic photography documented the exhibition environment, creating an immersive visual record of this landmark automotive presentation.
BMW 100 Years – Beijing 2016 | 360° Virtual Tour
London, United Kingdom – BMW, MINI and Rolls-Royce
In June 2016, the BMW Group centenary exhibition arrived at the iconic Roundhouse in London.
The event included the world premieres of the MINI VISION NEXT 100 and Rolls-Royce VISION NEXT 100, alongside the BMW VISION NEXT 100.
These extraordinary concept vehicles presented different visions of future transportation, from personalised urban mobility to autonomous luxury travel.
The exhibition’s 360° panoramic photography was captured by Michaël Kolchesky – Visual Solutions 360, as part of a collaboration with Paris 84.
BMW 100 Years – London 2016 | 360° Virtual Tour
Los Angeles, USA – BMW Motorrad VISION NEXT 100
In October 2016, the international centenary tour reached Los Angeles, where BMW Group unveiled the BMW Motorrad VISION NEXT 100.
For this American exhibition, all four of the group’s visionary concept vehicles were brought together.
Our 360° photography documented the exhibition and its remarkable presentation of future mobility.
BMW 100 Years – Los Angeles 2016 | 360° Virtual Tour
Learn more about this international exhibition series through the official BMW Group – THE NEXT 100 YEARS announcement.
Frankfurt Motor Show 2017: BMW and MINI Stand Virtual Tours
In 2017, Visual Solutions 360 continued its international automotive photography work at the IAA Frankfurt Motor Show in Germany.
The BMW and MINI exhibition stands combined striking architecture, automotive design, complex lighting and elaborate brand presentations.
Professional panoramic photography provided a way to document these temporary exhibition environments and make them accessible beyond the duration of the event.
BMW Stand – IAA Frankfurt 2017
Discover the BMW exhibition stand through our professional 360° production.
BMW Stand – IAA Frankfurt 2017 | 360° Virtual Tour
MINI Stand – IAA Frankfurt 2017
Explore the MINI exhibition stand and its distinctive design through immersive panoramic imagery.
MINI Stand – IAA Frankfurt 2017 | 360° Virtual Tour
Professional Automotive 360 Virtual Tours Adapted to Your Budget
An effective immersive experience does not always require the development of an expensive application or a completely computer-generated 3D environment.
Depending on the project’s objectives, an automotive 360 virtual tour can be created using high-resolution HDR panoramic photographs and enhanced with interactive functionality.
The goal is to select the most appropriate technology for the client’s actual requirements, avoiding unnecessary complexity.
Each project can be adapted to the number of vehicles, level of interactivity, production deadlines and intended distribution platforms.
Our Automotive 360° Production Services
Visual Solutions 360 can provide:
- Professional 360° photography of vehicle interiors and exteriors.
- High-resolution HDR panoramas of showrooms, concept cars and exhibition stands.
- Panoramic stitching, image corrections and specialist post-production.
- Interactive 360° virtual tour production.
- Integration of information points, photographs, videos and additional content.
- Optimisation for websites, mobile devices, tablets and VR headsets.
- Aerial 360° photography and video using drones, where conditions and authorisations permit.
- Technical consulting and production support for agencies and creative studios.
Whether the assignment involves photographing a single luxury vehicle or documenting dozens of interiors during an international motor show, our production workflow is adapted to the project’s objectives and constraints.
We work directly with manufacturers, event organisers and businesses, as well as with agencies seeking specialist 360° production expertise.
Explore our interactive 360° virtual tour services.
Beyond Automotive: Immersive Experiences for Aviation and Railways
Professional panoramic photography, interactive tours and immersive video also offer valuable opportunities across other transportation industries.
Aviation: An Immersive 360° Experience Inside an Aircraft Cockpit
360° video provides a unique way to explore technical environments and spaces that are not normally accessible to the general public.
In 2015, Michaël Kolchesky – Visual Solutions 360 filmed an immersive 360° experience inside an aircraft cockpit, commissioned by the production company Digital Immersion.
The panoramic perspective allows viewers to look around the cockpit and discover the environment from an unusual viewpoint.
This type of production demonstrates the possibilities of immersive filming for aviation communication, technical presentations and educational content.
Visual Solutions 360 has also worked on an immersive photography project involving an Air France Boeing 777 at Paris Charles de Gaulle Airport.
Inside an Aircraft Cockpit | Immersive 360° Video
Railway Training: Interactive 360° Educational Module for SNCF
Interactive virtual tours are not limited to marketing and promotional activities.
They can also support professional training, workplace familiarisation and the exploration of technical environments.
Visual Solutions 360 contributed to an interactive 360° educational module for SNCF, demonstrating how panoramic photography and interactive navigation can be used in a railway training context.
This type of experience allows organisations to provide visual access to professional environments through an interactive digital interface.
Explore the SNCF Interactive Training Module – Module 1
Orient Express: Preserving Railway Heritage Through a 360° Virtual Tour
Immersive photography also provides a way to showcase historic railway environments and exceptional transportation heritage.
Among our productions is an interactive 360° virtual tour dedicated to the Orient Express in Paris.
This project demonstrates how panoramic photography can document distinctive railway interiors and environments, extending their accessibility beyond a physical visit.
Such experiences can be particularly relevant for cultural heritage, luxury travel, museums and transportation-related exhibitions.
Explore the Orient Express Interactive 360° Virtual Tour
Why Work with Visual Solutions 360?
International automotive experience. Productions involving BMW, MINI and Rolls-Royce at major events in Geneva, Frankfurt, Paris, Beijing, London and Los Angeles.
More than 15 years of specialised expertise. Professional panoramic photography, immersive 360° video, virtual reality production and advanced post-production workflows.
Technical knowledge of vehicle interiors. Experience with confined environments, reflective surfaces, complex lighting, HDR exposure and challenging stitching conditions.
Proven production capabilities. Experience delivering demanding international automotive projects within exceptionally tight deadlines.
Flexible production solutions. From individual vehicle panoramas to complete interactive experiences, adapted to each client’s technical requirements and available budget.
Direct technical communication. Work with an experienced immersive imaging professional who understands the practical challenges of planning, shooting and delivering 360° content.
Visual Solutions 360 collaborates with automotive manufacturers, dealerships, event organisers, creative agencies and production studios seeking reliable specialist expertise.
Planning Your Next Automotive 360° Project?
Are you preparing a vehicle launch, concept-car presentation, international motor show, virtual showroom or immersive marketing campaign?
Looking for an experienced automotive 360 virtual tour specialist to showcase your vehicles and environments?
With extensive international experience and projects involving BMW, MINI and Rolls-Royce, Visual Solutions 360 can help create professional HDR panoramas, interactive virtual tours and immersive VR content tailored to your objectives.
From a single vehicle interior to a large-scale international exhibition, we can develop an appropriate production approach for your project.
Bring your vehicles and exhibitions to life through a professional 360° experience.
Contact Visual Solutions 360 to request a quote for your automotive 360° project.
Discover more about our technical expertise in our BMW 360° Photography Project.