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Immersion a brain effect or is it more? “Immersion”, a new magical but the often meaningless word. What is immersion today? What are the benefits for users and how to “make it better”? Do we need ultra-realism, perfect UX, amazing storytelling, all of it? Is it mandatory to cheat the human brain or could we use a shortcut? This session will help you understand what matters … and what doesn’t.
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